A month-long takeover of the sleeves and murals across various Alfred Coffee locations in Los Angeles. Strategically launched during Emmy voting season, we worked with the writers at the hit CBS show “Ghosts”. In addition to the coffee collaboration, we launched an immersive FYC activation in Los Angeles. Drawing inspiration from the show’s free-spirited character Flower, CBS hosted the two-part “Flower’s Flower” activation. Kicking off the day was a takeover of Alfred’s Coffee Melrose Place, where guests were gifted custom floral bouquets along with free coffee and limited NFT giveaways. Renowned celebrity florist Jeff Leatham created custom-designed florals draped over a VW van, which was stationed outside for photo ops.