THE GOOD FIGHT | EMMY CAMPAIGN
SEASON 2CBS Studios launched an Emmy Campaign for the critically acclaimed “The Good Fight” Season 2, a CBS All Access Original (now Paramount+). The media campaign was heavily weighted in print, using strategic out-of-home placements as well as mailers to reach the 24,000 Television Academy Members. The tri-fold Emmy Mailer was a Promax Award nominee.
EMMY MAILER
This tri-fold mailer was sent to the 24,000 Television Academy members, featuring critic quotes and cast information. Several discs with select episodes for screening were also included.
WORK IN THE WORLD
The campaign featured key creative across high-impact OOH placements, where Television Academy members frequent.
